{"id":1320,"date":"2019-04-26T01:57:47","date_gmt":"2019-04-25T23:57:47","guid":{"rendered":"https:\/\/tamashi.eu\/ons-verhaal\/"},"modified":"2020-02-06T13:33:41","modified_gmt":"2020-02-06T11:33:41","slug":"our-story","status":"publish","type":"page","link":"https:\/\/tamashi.eu\/en\/our-story\/","title":{"rendered":"The story behind Tamashi"},"content":{"rendered":"\n

We\u2019re on a mission to make your mornings easier and healthier.<\/p><\/blockquote>\n\n\n\n

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The story behind Tamashi<\/h2>\n\n\n\n
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Tamashi arose from the conviction that in\nevery individual there is more potential than is often expressed, in terms of\nboth personal development and life experience. Our society still doesn\u2019t pay\nenough attention to people as individuals. And yet, in times of high work\npressure, stress and burnouts, a movement has started with a greater focus on\nour personal life experience. <\/p>\n\n\n\n

It is from this increasing attention to\nthis issue that the Tamashi concept has grown into what it is today.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Our vision focuses on the triangular\nrelationship between mind, body and spirit, in which a healthy mind and body\nform a healthy basis for an optimal spirit. In our dictionary, \u2018spirit\u2019 stands for\nlife experience, which in Japanese translates into… Tamashi!<\/p>\n\n\n\n

Many people focus too much on spirit, but\nforget that this starts with the body and the mind. It is there that we want to\noffer our expertise and come up with simple solutions that will give our\ncommunity more appetite for life and the energy to create happiness.<\/p>\n\n\n\n

Goodmorning was therefore a logical\nconsequence when we started Tamashi. We are trying to offer an overall solution\nto our community, on the one hand teaching them the importance of a\ngood morning routine<\/a> and a healthy breakfast<\/a>\nand on the other hand providing an appropriate breakfast solution for those who\nfind breakfast an unnecessarily difficult challenge.<\/p>\n\n\n\n

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We are Tamashi. We exist for the purpose of bringing people closer to their goals!<\/p><\/blockquote>\n\n\n\n

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Our standards and values<\/h2>\n\n\n\n

Everything we say and do is based on these\nfour pillars:<\/p>\n\n\n\n

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  1. \u201cThis moment is all there is.\u201d Are you proud of what you are\n doing now? Are you happy? You only live once. So make sure you make the\n best of it for yourself.<\/li>
  2. \u201cYou\u2019re always in control.\u201d We rarely control our environment\n or the circumstances that surround us. But what we do control is how we\n interpret these events and how we deal with them. You are always in full\n control of your own decisions.<\/li>
  3. \u201cThe truth is the only way.\u201d Honesty always lasts the longest.\n There is no honour and no progression in lies or twisting the truth. <\/li>
  4. \u201cAm I making an impact?\u201d The question you have to ask yourself\n with every action: does what I do now or will do have added value? This\n can be for yourself as well as for others. Give meaning to your life by\n continually asking yourself this question.<\/li><\/ol>\n\n\n\n
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    Tamashi is convinced that if we filter all\nour actions by means of these four pillars, we will rarely make a bad decision.\nAnd if one day we do make a bad decision, we don\u2019t have to be afraid of the final\noutcome, since we have made the decision with a clear conscience and a good\nunderstanding. We cannot expect more from ourselves.<\/p>\n\n\n\n

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    Where are we going?<\/h2>\n\n\n\n

    Tamashi\u2019s goal is to find simple solutions\nthat we can use to help as many people as possible. We have started with Goodmorning,\nwhich we want to further refine in the future based on feedback from our\ncommunity. Of course, we are also looking ahead and working on the launch of a\nsecond product in 2020, with which we hope to be able to help people get the\nmost out of themselves.<\/p>\n\n\n\n

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    Timeline Tamashi<\/h5>\n\n\n\n
    • March 2018:<\/strong> our founder was always inspired to help people to realise their true potential. But he had not yet worked out a concrete plan.<\/li>
    • April 2018:<\/strong> the vision becomes more specific: the Tamashi idea is officially born, albeit under a different name.<\/li>
    • June 2018 \u2013 September 2018:<\/strong> developing the product and finding the right partner are not an easy task. Ultimately, a basis is created.<\/li>
    • October 2018 \u2013 December 2018: <\/strong>both the product and the ideal morning routine are developed completely.<\/li>
    • January 2019:<\/strong>\u00a0eureka! After about 34 test samples, we achieve the first successful version of our product, with vanilla as the first flavour.<\/li>
    • February 2019 \u2013 May 2019:<\/strong>\u00a0hooray! We have also succeeded in making a delicious coffee variety and are preparing for the launch.<\/li>
    • June 2019:<\/strong> we launch our product in Flanders and the Netherlands and are very curious about the response!<\/li>
    • September 2019:<\/strong> We are now available throughout Belgium and France.<\/li>
    • December 2019:<\/strong> You can now taste us with a smaller sample pack.<\/li>
    • April 2020:<\/strong> New flavours!<\/li><\/ul>\n<\/div>\n\n\n\n
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      Happiness is the highest form of health<\/p><\/blockquote>\n\n\n\n

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      The face behind Tamashi: Amory<\/h2>\n\n\n\n
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      I, Amory, have always been very involved\nwith personal development, both physically and mentally, but also socially and\ncareer-wise. At the age of 17, as a result of my aversion to the superficiality\nof our daily lives, I came across Buddhism.<\/p>\n\n\n\n

      For me, Buddhism was the first time that I\ncame into contact with a movement that takes control of life itself. This was, and\nstill is, central to my life. By immersing myself in it, I have discovered new\nphilosophies and lines of thought that have given me a fresh perspective on our\nsociety.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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      My real passion is thinking about how we\ncan become even more ourselves by finding out which structures recur in our\nbelief system and our actions and changing them into something that makes us\nhappier. Tamashi was born from this passion. Tamashi is a way for me to have a\nmodest impact on the world as I see it: taking our own happiness back into our\nown hands. That is what I want to strive for.<\/p>\n\n\n\n

      Being the best version of yourself is not\nalways easy. You have to sacrifice a lot for it. But I am convinced that at the\nend of the day this really contributes to a valuable and happy life.<\/p>\n\n\n\n

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      We\u2019re on a mission to make your mornings easier and healthier. The story behind Tamashi Tamashi arose from the conviction…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/tpl-builder.php","meta":{"spay_email":"","footnotes":""},"class_list":["post-1320","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/pages\/1320\/"}],"collection":[{"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/pages\/"}],"about":[{"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/types\/page\/"}],"author":[{"embeddable":true,"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/comments\/?post=1320"}],"version-history":[{"count":0,"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/pages\/1320\/revisions\/"}],"wp:attachment":[{"href":"https:\/\/tamashi.eu\/en\/wp-json\/wp\/v2\/media\/?parent=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}